Business Internationalization

How To Get International Clients For Your Business

Business Internationalization

Do you want to expand your company? Do you desire to maximize your profit? Have you ever thought about reaching international markets? If you say yes to one of the above questions, business internationalization may be the best option for you. It allows your company to get international clients and to grow rapidly in global market.

Risks mean opportunities. When internationalizing your business, you will face many challenges, but there are also great chances to expand your company in this fast changing and competitive business world. Your business can be more diverse and will survive if the local market is saturated.

What thoughts are in your mind that hinder you from stepping into the global business world? You don’t know how to get international clients? How do you market and reach an international audience? What do you to attract new customers from around the world? Here are some useful tips for getting international clients for your company.

How can I get international clients?

1. Start within the countries you already have connections to through your network.

Don’t miss out on any chances to get new international clients. You can just look around your personal network to start your business. Do you have any previous clients located in foreign countries or even some current clients that have offices abroad?

There may be some of your partners and friends that have experiences with internationalized business. They can help you to get in touch with overseas companies and clients. You can also ask them for referrals, recommendations and advice.

A map with marks

2. Reaching neighboring countries

Make use of your geographical advantages. Especially for those who are located near to the border, you may want to check if there are any potential clients in neighboring countries. You can target destinations which are easy to reach and with low transportation costs. Why not target clients whom you can access and reach within one or two hours?

3. By attending events to meet with people in the industry that are from other countries.

If you still don’t know how to begin with your first international client, attending relevant events in your industry will always be a perfect idea. Do some research and pick events like conferences and exhibitions to go to. Don’t forget to make sure attendees of the events match your profile and targeted customer group.

Before going to the event, you may want to introduce yourself to the attendees beforehand by sending emails, making use of the chance to make a good first impression to catch their attention! You can also talk to the target potential clients and CEOs during the event. So, why not?

4. Start small

When you are new to the market, gaining experience and reputation is very important. It can be difficult for a layman to set up everything, so you may try to start with doing small projects. By doing this, you can earn credentials and become more experienced in the new business environment.

5. Collaborating with other businesses

Try to think outside of the box! Another good way to begin your project in a new region is to collaborate with businesses that offer the same service as you do. It ends competitions and adds value to them by better utilization of resources, including experts, technology and machines.

You may offer assistance and technology or participate in outsourcing parts of other companies’ projects. If you are lucky enough, you can also gain the chance to cooperate with a multi-national company.

How to market an international audience

1. The importance of market research

Analyzing the market situation and doing market research are important before choosing your business destinations. You should first check whether you’ve got a market to sell to in the destination. For example, you can gather statistics and information about the market size of the industry or the demand of your products and services.

It also helps you fully understand the needs of the customers. The company can thus set business directions, strategies and goals according to the research results. Finding information on your competitors can also help you understand their key to success.

In this way, you will know if the market exists and works, and what products are available. Then you can make an informed decision about concentrating, continuing to develop, or to abandon the region.

Doing market research

2. Understanding and complying to regional regulations

Different laws apply to different cities and countries. To avoid any legal issues in the future, you can refer to local business regulations to set your company directions and policies.

For example, some governments may monitor the content of advertisements. So you have to create appropriate content on your advertising videos and posters. Meanwhile, checking regulations on taxation is also crucial, as it will affect how profitable it is for you to expand there.

Targeting your overseas customers

After gathering all of the information, you can start targeting your customers and destination by finding your niche. Best-known countries like the UK (United Kingdom) and the US (United States) may not always be the best idea. Companies in those countries receive loads of invitations every day.

Rather than targeting large countries, you should choose a location or market that your business offer is unique to, still needed and affordable. Your offer should fit into the targeted market.

Some companies target separate cities instead of countries. The clients can be more concentrated in one city. It’s easier for you to arrange meetings and to access them. You may also want to have a look at big cities with great opportunities like Paris and Chicago.

How to reach international customers

There are three main ways of marketing to approach the clients:

1. Polycentrism

This approach is to create specific marketing materials for each of your targeted clients in their countries and regions. The materials will totally depend on the necessities of each audience. The company´s plan, strategies and procedures reflect the local market conditions and preferences.

2. Ethnocentrism

It generates standardized marketing materials. It aims at attracting as many potential customers as possible. It won’t take specific needs of your targeted group audience into account. All you need to do is to adapt the culture of your home country. Therefore, you may need to make sure your materials cover the needs of new targeted clients.

3. Geocentrism

This technique neither shows preferences for international taste nor the home country’s opinions. It is to adapt the standardization of marketing materials only when it is necessary. Its objective is to approach as many international customers as you can, while minimizing the modifications of the marketing materials.

After marketing and targeting your overseas customers, you start getting your first international client. However, you may aim at keeping as many clients as possible, not just getting them and then letting them go. For customers with geographical differences, here are some tips for maintaining a good business relationship with them.

1. Localizing content, products and services

Saying “clients from all around the world” implies that they are with various cultural backgrounds, traditions and business practices. Understanding the market’s and customers’ behaviors helps the company approach clients in a friendly way.

And don’t forget that your clients speak different languages. They can’t understand what you write and speak. Switching the language is the beginning. If you want to reach these new audiences, you must remove language barriers by translating your language to the targeted one.

Translate into different languages

Using online translation tools can translate different marketing materials, but it’s not enough. You can’t know every aspect of your targeted market and adapt them all. Therefore, hiring a local translator in a marketplace  can help to personalize the materials.

Translator addresses the cultural differences and convey messages across linguistic and cultural barriers. They know how to use lingo (native keywords and language) to attract the local audience. The specialized translators know the market expectation.

By taking the business needs into account, translators can work perfectly with appropriate tones and styles. The company then can approach new clients through tailor-made emails and texts, etc. Translators can also handle transaction documents to make sure both parties communicate and understand well.

2. Showing your commitment

It’s often harder for a company to navigate international transactions, so you must go further to show clients your commitment to their satisfaction. Hiring a translator is one of the ways to show your sincerity to cooperate. And don’t hesitate to keep contact with your clients and do follow-up work to provide good service. Establishing a good relationship with your clients can get you loyal customers. Try to keep them engaged!

Committing to deadlines is also a must when doing business. You wouldn’t wish to have a partnership with somebody who postpones deadlines and delays stuff again and again. So, make sure to set agreed upon deadlines with clear instruction (e.g. GMT +1, CET 13:00, etc.) then stick to the agreement and work hard to achieve that goal.

3. Remembering time differences

Once your business is internationalized, your clients and you may be in different time zones. This requires your company staff to work beyond the business hour. Flexible and adjustable working time is preferred in order to respond to the customer inquiries. You may also need to respect others’ business hours and habits.

Things needed to attract international customers

Shaking hands with client

1. Portfolio

If new international clients don’t know you at all, it’s hard to prove your ability in the industry. That’s why it’s important to prepare a portfolio to show your previous projects and experiences. It works as a showcase to WOW your new customers.

You can also show the statistics and results of previous projects you have done, such as profits gained, number of sales and number of customers, etc. They are strong evidences to show the company’s strengths. Backed with these records and numbers, not only will your customers be impressed, your company’s credibility will also be proved. Client testimonies also convince potential customers to do business with you.

2. Compelling offers

Business is about getting mutual benefits. To win over your competitors abroad, your offer must be compelling. Some people may go for offering lower prices, but sometimes “cheaper” products mean “lower quality” when doing business. Companies won’t mind paying higher to gain better returns. And I guess you wouldn’t want to compete with people who are willing to work almost for free.

Therefore, you must offer something of quality to attract them. You need to evaluate and to know how to approach your new potential clients with the best deal. You may find some selling points that differentiate your company.

For example, you may provide quality customer service, innovative and inventive ideas, or you may have an experienced and brilliant team. You can also offer some samples or trials of your products or services for your new audience, so they will be more confident and positive while cooperating with you after trying your services.

International clients are also concerned with issues on customer service. If you can provide a full package of after sales services, such as customer hotlines, shipping and returning services, the clients will take fewer risks and can rely more on your company.

Start your business from hiring a translator at Parlam

Shaking hands with international client


Reaching international customers isn’t an easy task. With the help of translators, your marketing strategies are personalized. You can fully achieve the power of your marketing language to impress thousands of potential international clients.

At Parlam, you can find the fittest and perfect translator for your needs. There are translators with various languages and specialized fields, including translation from English to Spanish, English to French, English to Italian, etc.

Experienced translators at Parlam

Annie Rochon is a native French translator with over 17 years of experience in translation. She does English to French and Spanish translation, and vice versa. Her specialization fields are broad, ranging from business fields like advertising and marketing, to art; such as theater, visual and performing arts. Her experiences in translating various types of documents can definitely help achieve your business goals. She is now studying for a Graduate Certificate in Spanish and Latin American Studies, with Bachelor degree in Translation and Master degree in Teaching Foreign Languages.

Carlos la Orden Tovar is an expert in translating different languages into Spanish, including Catalan, English, French, Italian and Portuguese. He is specialized in information technology, languages and education. Over the years, he has worked with reputed international clients and companies such as Microsoft, 3M, Movistar and Nokia, etc. With his double Degree in Translation & Interpreting and in Foreign Language Education, he can bring his knowledge and experiences in translation and technology to boost your company growth.

Karsten Brabänder is a translator who can break the barriers across European and Asian languages. As a native in German and English, he is able to turn Japanese and Vietnamese into German and English. Since his graduation from University, he has moved to Vietnam to work. He mainly uses Vietnamese and Japanese as working languages. His specializations are anthropology, literature and history.

Are you ready to start your internationalization today? Just taking simple steps, you can start your internationalized business with the translation power. Sign up at Parlam and create your translation project! You can receive translated quotes to select the one who suits your business. Find your preferable translator to help you in getting international clients!

Keeley Hui Author
Guest Author , Parlam Inc.
Keeley is from Hong Kong. She is a final year student studying History. She is curious about new cultures and surroundings and she likes recording them by words. In leisure time, she loves to hike and watch movies.